And it wants your help naming it.
Alfa Romeo has confirmed the arrival of an all-new model due for launch in the first half of 2024, confirming the model will fit within the 'Sport Urban Vehicle' classification slotting in beneath the Alfa Romeo Tonale. Known in-house by Alfa Romeo's development team as "Kid," Alfa stipulates the new crossover will rewrite the rules for the segment, and it's asking the Alfisti community to suggest names for the new product. Rumors have suggested the new Alfa would carry the name Brennero, but Alfa has outright said this will not be its name.
The segment in question is the subcompact premium crossover, which is currently occupied by the likes of the Mini Countryman and the new Volvo EX30.
The Alfa Romeo "Kid" will also be the company's first fully-electric product, but as Alfa states, "not only that."
This suggests it will be available with a multitude of powertrain options and gives away a ton of details as to what it will share underpinnings with, even inadvertently.
Stellantis currently has a range of European products in the subcompact crossover segment that are available as electric and combustion-powered. The Jeep Avenger is the most known and relevant to the American market, as it is the first pure-electric Jeep model. However, in addition to a 154-horsepower electric powertrain with a 54 kWh battery and a 248-mile driving range (WLTP standards), it can also be ordered with a 1.2-liter turbo three-cylinder engine sourced from Stellantis sister-brand Citroen, boasting 155 hp and 177 lb-ft.
The unnamed Alfa Romeo will share the CMP/eCMP platform with the Avenger, Peugeot 2008, Opel Mokka, and a range of other Stellantis products, and will likely have similar dimensions, with a wheelbase of around 100 inches, a length of 160 inches, and width of approximately 70 inches.
To find a name, Alfa Romeo is calling on fans to participate on its social media channels, where you can comment with what you think it should be called. Historically, public voting for names hasn't gone all that well, with Boaty McBoatface being a classic example of internet naming going wrong.
In the run-up to an early 2024 reveal, we expect more details to become apparent. Don't hold out hope for it to reach the USA, however. The Avenger was already deemed too small for the American market, and it's likely the "Kid" will be too.