In order to rebuild its success, Alfa Romeo is planning on launching a new crossover not long after it sets up shop in the US.
While Alfa Romeo has yet to make its official return to the US market, rumors are already circulating the Italian automaker is looking into developing a crossover that could debut in 2015. According to Bloomberg, the crossover will be one of nine new models that will debut over the next four years as the brand wants to achieve its goal of tripling global sales by 2016. The North American market is without a doubt vital to make this happen, while the premium crossover segment has become very popular as proven by the new Range Rover Evoque.
In order to meet this quickly approaching launch date, the as of now unnamed Alfa crossover will be based on the same platform as the upcoming Jeep Liberty replacement, which itself is based on the Alfa Romeo Giulietta. It'll also share many components with the newly launched Dodge Dart. Fiat CEO Sergio Marchionne must find a way to end his company's deteriorating finances in Europe and a revival of Alfa Romeo in the US is essential to make that happen. In addition to the crossover, Alfa Romeo will be launching the long-awaited 4C mid-engine sports car as well as a new Spider based on the next-generation Mazda MX-5.
Also expect to see a new premium sedan that will serve as a replacement for the 159. Unfortunately, we've heard plenty of Alfa Romeo returning to the US market rumors before, but this time Marchionne has no choice but to get the brand up and running stateside if he wants to recover those European market losses.