It has the initials of all the team members.
The Alfa Romeo F1 Team Stake (that's the full name) has launched a new partnership with BOOGIE, a world-renowned graffiti artist. Alfa and BOOGIE worked together on an art project to bring fans closer to the team as we prepare for the 2023 season, which will be the most action-packed ever.
BOOGIE is known for his work with rattle cans, and he took his spray cans to the body of one of the F1 racing cars. It was unveiled at Waldhaus Flims Wellness Resort in the Swiss Alps.
Alfa didn't say whether it was an operational F1 car, but it might be a replica of the actual 2023 body. If you look at the art car next to the 2022 Alfa Romeo F1 Team Orlen car, there are some notable aerodynamic differences. Oh, yeah, and in case you still need to figure it out, Alfa has a new primary sponsor.
BOOGIE is a German-born graffiti artist, designer, and illustrator residing in Basel, Switzerland. He's created art in more than 40 countries for some of the world's biggest brands.
His idea for the livery was teamwork. As you can see, every team member's initials were spray painted on the car in real-time as members of the team and guests were partying. It won't stay in the Alps, however. Because Alfa wants to bring fans closer to its team, the car will soon depart on a world tour that includes destinations like London, Zurich, and Italy. Alfa has yet to confirm every stop the car will make, but it is aiming for an appearance at Grand Prix destination cities.
After a year-long campaign, the Art Car by BOOGIE will be auctioned off to raise funds for Alfa Romeo F1 Team Stake's charity partner, Save the Children. It will likely fetch a handsome price, as it will be the last Alfa Romeo F1 car ever. Alfa is leaving the sport at the end of the year, after which Audi will slowly start taking over Sauber in preparation for the 2026 F1 season. Since Alfa Romeo is going all-electric, it no longer needs an F1 team to sell cars like the Giulia Quadrifoglio.
"The opportunity to paint a Formula 1 car doesn't come every day - it's a once-in-a-lifetime chance, and to do it for a team based in Switzerland has a special meaning for me," said the Swiss-based artist. "With my design, I have tried to convey the spirit of this team: the letters all coming together to form the art symbolize all the people, partners, and organizations that contribute to create this car," said BOOGIE.
The actual Alfa Romeo F1 Team Stake F1 car will be unveiled on 7 February.
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