To say that Alfa Romeo is being aggressive with the Stelvio's pricing is an understatement.
The Alfa Romeo Stelvio is the Italian-American marquee’s latest attempt to wedge a five figure check out of the wallets of drivers who enjoy style and Giorgio-backed grace, and for those anxiously twirling their fidget spinners, waiting to see how much it would cost to get one in the driveway, we have a bit of good news. FCA North America has just released pricing for the Stelvio and Stelvio Ti and as far as we can tell, competitors may want to worry.
That’s because a base Stelvio will come in at $41,995, a good deal cheaper than some of the SUVs competitors like the BMW X5 and X6, Land Rover Range Rover, and Porsche Cayenne. In all fairness, FCA took a slightly different approach to its branding of Alfa Romeo and it may have something to do with the lower pricing. While it wants the Italian marquee to remain upscale, certainly above offerings from Dodge, Alfa Romeo was only supposed to loosely compete with top tier luxury brands like Mercedes and BMW. Those wanting true leather-lined luxury from FCA need to migrate over to the Maserati corner. In the FCA hierarchy, Alfa Romeo is to Maserati what Buick is to Cadillac, albeit with quite a bit more sporting capability.
It’s the wild looks and vaguely upscale aspects of the Alfa that are supposed to lull in the customers, not over the top luxury, and the Stelvio’s pricing is indicative of that. For the price of the Stelvio, buyers get a turbocharged 2.0-liter four-cylinder engine making 280 horsepower and allowing for off-the-line departures to 60 mph in only 5.4 seconds. This is aided by a carbon fiber driveshaft, all-wheel drive, a dual exhaust, all of which can be further controlled by the DNA drive mode selector. Real leather, a 7-inch infotainment system, and a few other comfort and convenience goodies make it into the Stelvio, but for the all-inclusive luxury items, it’s best to opt for the $43,995 Stelvio Ti.
This package throws in heated seats, a heated steering wheel, an 8.8-inch infotainment screen, front park sensors, an upgraded interior, and 19-inch wheels (as opposed to the 18-inch alloys on the base Stelvio) in addition to the backup camera with rear parking sensors, automatic liftgate, remote start, and passive entry features on the entry level Stelvio. The Stelvio Ti can be upgraded with the Ti Sport or Ti Lusso packages for $2,500 each, which offer sport-oriented trims and features or extra luxury appointments while the base Stelvio offers the $1,800 Sport Package as an option. Pricing for the Stelvio QV will be announced later this year, but don't expect to pay less than $80,000 unless Alfa pulls off another pricing marvel.