Alfa Romeo Now Wants A Hot New 4C To Top The Giulia Quadrifoglio As King


Alfa Romeo is serious about sticking it to its German rivals.

Now that its parent company FCA wants to turn things around and use its storied badge to make some money, Alfa Romeo needs to put practicality on the checklist of traits its new cars must tick. Evidence of that can be seen in the company's evolution from the 4C to the Giulia sedan and now the Stelvio SUV—each car seemingly getting more useful than the last. The brand will continue to make moves into parts of the market that earn it more cash along with the admiration, but it still needs cars like the 4C for the latter.

Speaking to Auto Express, Alfa’s chief technical officer Roberto Fedeli claimed that the move to raise consumer awareness of Alfa Romeo would be to build another take on the sports car. “In order to complete the Alfa range of products we need another couple of pillars – something in the C-Segment and then obviously a sporty product, a very sporty product,” said Fedeli. A previous interview uncovered that Alfa Romeo is also looking to revive its competitive spirit and infiltrate Formula 1 tracks, making a sports car the logical choice to build so that it can have a high performance halo car somewhere in the lineup.

You Might Also Like
7 Boring Carmakers That Were Once Cool
7 Boring Carmakers That Were Once Cool
Here Is Every V12-Powered Car Still In Production
Here Is Every V12-Powered Car Still In Production

Before bringing in an entirely new 4C, Alfa Romeo wants to refresh the current model to get more life out of the investment it initially made in the brand. “Being in the market with that kind of car is not a choice, we have to do it. We have to have a pure sporty car,” said Fedeli. “We make some small modifications but then we have to decide if we want to install different engine, or switch the architecture. As you can imagine we have some options, we are working on more than one option.” Whichever route Alfa takes, don’t expect the finished product to come with a manual gearbox given Fedeli's previous bad experiences developing one, but at least the inviting drive should be able to make up for it. Right?

Jaguar XE 300 Sport And XE SV Project 8 Create Modern Art

Two vastly different sports sedans that share a common thread.

All-New Revolutionary Mazda3 Teased Ahead Of LA Reveal

Along with its game-changing sparkless ignition engine.

WatchThe Extraordinary Nissan GT-R50 Being Built By Hand

It’s all about bending sheet metal the old-fashioned way.

Here's How Aerodynamics Make The Lamborghini Aventador SVJ So Much Faster

Take a behind the scenes look at this amazing system.

Fake Lamborghini Murcielago SV Reverse-Engineered By Iran

The Chinese couldn’t have done it better.

Hennessey Trackhawk Is World's Quickest SUV

That's what a thousand horsepower will do for ya.

5 Things You Need To Know About The 2019 BMW X5

After driving the car for the first time, here are our key takeaways.

Watch The BMW M2 Competition Lap The Ring In 7:52

That was supercar territory not long ago.

Kim Jong-un Gets Classy With New Ride

So much for sanctions.

What's Hot

Related Cars

Starting MSRP

Related Reviews

2017 Alfa Romeo 4C Review
Model Overview
2017 Alfa Romeo 4C Review