Alfa Romeo F1 Team Orlen wants you to see why F1 is a team sport.
The popular Netflix series, Drive to Survive has played a significant role in the renewed interest in F1.
Though popular, it has been criticized for dramatizing certain relationships and skipping over lesser-known teams to follow the controversy. The series almost exclusively follows the drivers and the team bosses, with little attention given to the real heroes behind the scenes.
Alfa Romeo F1 Team ORLEN hopes to fix that before it bows out of the sport at the end of the 2023 season. It launched an all-new docuseries on YouTube, which gives the public a behind-the-scenes look at the daily routine of over 500 experts who all support Valtteri Bottas and Zhou Guanyu.
You can view the first episode below, while the remaining four episodes will be posted on Alfa Romeo's official social media pages and YouTube channel throughout the 2022 racing season.
The first episode is called "Before we hit the ground," and it shows the team's efforts into a season before it even starts. While the drivers are enjoying two months of vacation, the team is back at the head office, already working on the next season.
According to Alfa, the "opening episode displays the abundance of emotion, anticipation, and mental and physical preparation, which is rarely seen outside the F1 world."
These activities include negotiations, aerodynamic development, strategies for the upcoming year, and planning an event to showcase the new car to the world.
The episode also focuses on the relationship between Alfa Romeo and Sauber. The Alfa Romeo F1 team is unlike any other team on the grid. Sauber provides the technical know-how and management structure, and Alfa pays the famous F1 team to race under its own banner and with its own unique livery. This is likely why Audi's entry into the F1 world is closely connected to Sauber.
"'Beyond the Visible' is an ambitious project that perfectly represents the values of the brand," says Cristiano Fiorio, Alfa Romeo F1 Manager. "Alfa Romeo [...] represents noble Italian sportiness and has always distinguished itself throughout its history by a bold attitude capable of transferring visceral emotions to all car and performance enthusiasts. The 'Beyond the Visible' project is no exception: engaging and inclusive, true to the brand's DNA."
Several behind-the-scenes stories will be told in the five episodes of the all-digital project: from strategic choices and driver training to the very complicated logistics, from innovative technological solutions to the endless resources invested in research and development.
We suspect the final episode will provide more insight into Alfa's reasons for leaving the sport, but we suspect it might have something to do with the brand's poor sales performance of late. Alfa Romeo is on the verge of going electric and revamping its brand image, which means it no longer needs F1 to sell epic ICE cars like the Alfa Giulia Quadrifoglio.
It's a real pity, especially since Alfa Romeo's racing heritage is so strong. After all, Enzo Ferrari himself raced an Alfa.