Alfa Romeo's New CEO Has A Message For America

Luxury / Comments

New management has arrived.

The situation at Alfa Romeo has not been the best lately despite the fact that its two-car lineup is excellent. Both the Alfa Romeo Giulia and Stelvio, which share the Giorgio rear-wheel-drive architecture, only have a few more years left until they're replaced following the announcement of that platform's retirement. In its place will be the all-new "STLA Large" architecture currently under development by parent company Stellantis.

This new platform, one of four that'll underpin all future Stellantis vehicles, can accommodate both plug-in hybrids and all-electric models. Expect the Giulia and Stelvio replacements to be PHEVs at least. Anyone concerned by this notion should put those fears to rest because Alfa's new CEO has a message for them, and especially for Americans.

2017-2021 Alfa Romeo Giulia Quadrifoglio Front View Alfa Romeo
2017-2021 Alfa Romeo Giulia Quadrifoglio In Motion Alfa Romeo
2017-2021 Alfa Romeo Giulia Quadrifoglio 2.9L V6 Turbo Engine Shown Alfa Romeo

Automotive News reports that Jean-Philippe Imparato, a Frenchman who ran Peugeot prior to the FCA-PSA Groupe merger that created Stellantis, has assembled mostly Italian leaderships at his new gig. "We must improve the quality of our business model in terms of economic performance, product quality and the right distribution channels," he said.

Equally important, Alfa must be managed from Italy. Imparato says nearly 100 percent of his 49-person strong management team are Italians who are passionate about the brand. They refuse to let it sink away into oblivion. One of their main challenges is to maintain Alfa's emotional driving experience with electrification.

Driving Front Angle Alfa Romeo
Side Perspective Driving Alfa Romeo
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Imparato refused to divulge specific future product plans, only stating the current two models are "fantastic." They simply arrived too late to make any serious dent into the sales of their German rivals. But now is the time to start fresh and Imparato is convinced "Alfa Romeo has the potential to be the global premium brand of Stellantis."

He also refused to comment as to when we can expect the Tonale SUV to go on sale in the US, which has been delayed under his orders for last-minute improvements. The Brennero, a future Jeep-based SUV slotted below the Tonale, may not be ideal for the US because it's too small for consumer's tastes. Regardless, it sounds like Alfa Romeo is in good hands.

2015-2020 Alfa Romeo 4C Spider In Motion Alfa Romeo
2015-2020 Alfa Romeo 4C Spider Driver Seat Alfa Romeo
2022 Alfa Romeo Tonale Front Angle View Alfa Romeo
Source Credits: Automotive News

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2017-2021 Alfa Romeo Giulia Quadrifoglio Front View
2017-2021 Alfa Romeo Giulia Quadrifoglio In Motion
2022 Alfa Romeo Tonale Front Angle View
2017-2021 Alfa Romeo Giulia Quadrifoglio Front View
2015-2020 Alfa Romeo 4C Spider In Motion
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