The LA Auto Show will host the reveal of the new Scooby.
The Subaru Impreza remains one of the most attractively priced vehicles on the market, but it is in need of an update, and one will finally be arriving at the 2022 LA Auto Show later this month. The news of a 2024 Impreza reveal taking place in LA was made by Subaru's American arm, which said that the new vehicle would be presented in a live stream that will be cohosted by professional skateboarder and rallycross driver Bucky Lasek, alongside his daughter, Paris Lasek.
Also accompanying the news was a shadowy teaser image, revealing that the new Impreza will likely be revealed in hatchback form. It's unclear if a sedan variant will continue to be offered, but considering how many other automakers have killed off the three-box shape in favor of crossovers, we wouldn't be surprised if the Impreza's trunk gets booted.
Bucky has a long and close relationship with the Subaru brand, joining Subaru Rally Team USA in 2012 to compete in the Global RallyCross championship before ultimately leaving the team after the 2016 season. The brand affiliation has been passed down to his daughter, who drives the quirky but oh-so-cool Subaru BRAT. But will their presence be enough to add some excitement to the Subaru lineup? The WRX is struggling to sell without an STI variant, and that situation has only gotten worse as the year has continued. With the presence of a former rallycross driver at the reveal, we can only hope that there will be something sporty in the Impreza range to satisfy the brand's hordes of adoring fans.
The Impreza's design was updated roughly two years ago. While inoffensive, the design is not particularly memorable either, so we hope that the new model will be a little less generic. As a reminder, the current 2022 Impreza is offered with a naturally aspirated 2.0-liter four-cylinder that produces just 152 horsepower and 145 lb-ft of torque. This engine is paired with either a five-speed manual gearbox or a slow and sleepy CVT, but with some rivals dropping the manual due to an exceptionally low take rate, we wouldn't be surprised if an automatic of some sort becomes the only transmission on offer.