And it looks like the Swedish carmaker nailed it.
Launched back in 2002, Volvo has enjoyed steady sales of the XC90, but when the Swedish firm unveiled the second-generation model at the Paris Motor Show last October, it recognized the seven-seat SUV marked "the beginning of a new chapter in Volvo's history." On paper it looks to be a mighty impressive machine, with Volvo claiming class-leading safety, environmental impact, design and functionality. Being Volvo, we have no doubts about the safety and environment claims.
The car's design is of course subjective. However, the R-Design trim that arrived in Detroit wearing a Satin-finish blue paint job was undeniably attractive. Autocar is one of the first publications to take the XC90 for a drive and investigates, amongst other things, just how intuitive the new minimalist upmarket cabin is.