And we had such high hopes for this one.
We can’t say we’re entirely surprised by this news, but that doesn’t make us any less disappointed. According to Left Lane News, Renault’s Alpine division has confirmed its new A110 coupe will not be coming to the US. The Porsche 718 Cayman and Alfa Romeo 4C can breathe a sigh of relief. "At the moment we are not planning on selling the A110 in the US," Alpine chief Bernard Ollivier stated. "Re-launching the brand is a big project. Right now we’re focusing on markets like Europe and Japan."
Despite our earlier plea to bring the A110 stateside not only as a 718 Cayman/4C fighter, but also to inject new and exciting product into Nissan dealerships (Alpine is a division in the Renault-Nissan alliance) after selling the same sports car, the 370Z, for eight years, brand executives clearly feel this isn’t the right time. Perhaps they’re right. As Ollivier stated, re-launching a brand isn’t easy, and Americans, at least in the mainstream, have no clue in regards to Alpine’s history, let alone the original A110. Will Alpine ever come to the US? Obviously there’s no way to predict that at this time.
If, however, A110 sales prove to be fruitful in those other markets, and Renault-Nissan makes the strategic decision to begin spreading Alpine brand awareness to the US somehow, then anything is possible. In the meantime, we’ll continue to report on the slick 300-hp coupe whenever possible. The way we see it, whenever there’s a great new sports car out there, driving enthusiasts everywhere should be given access to it, even in limited numbers. Hey, it’s working just fine for Alfa Romeo with the 4C. Stands to reason it can work with the Alpine A110, too