It's coming in an Amazon box?
After the recent facelifted Mirage and highly-updated Outlander Sport showed signs of life from Mitsubishi, the automaker is now ready to show off an all-new product. The 2022 Mitsubishi Outlander SUV was teased back in December with a shadowy image and a February reveal date, but now we know exactly when the car will debut. Mitsubishi will reveal the car on February 16, 2021, at 6:00 pm EST, and it will do so in a first-of-its-kind live stream.
This will be the first vehicle to debut on Amazon Live, a QVC-style channel dedicated to retailers selling new products. "The debut of the all-new 2022 Outlander caps off the reimagining of the entire Mitsubishi Motors lineup in the United States," said Mark Chaffin, the chief operating officer for MMNA. "Our collaboration with Amazon underscores the game-changing spirit at the heart of this car and our brand."
"We started the product-led reinvention of the company with the redesigned Mirage and Mirage G4, followed by a new powertrain for the Outlander PHEV plug-in hybrid, a host of safety features added to the Outlander Sport, the reimagined Eclipse Cross, and very soon, the all-new 2022 Outlander," Chaffin added. Mitsubishi is so sure that people will love the new Outlander, it's giving one away during the launch celebration. Anyone interested in winning the car can register on Mitsubishi's website or on Amazon.
Based on leaked photos, the 2022 Outlander looks like a massive improvement over the outgoing model. Under the hood, we expect the base model to share a 2.5-liter four-cylinder engine from the Nissan Rogue. There will also be hybrid and plug-in hybrid models with a 2.4-liter four-cylinder engine.
"We're focused on creating unique experiences that surprise and delight our customers, and unveiling the new 2022 Mitsubishi Outlander on Amazon Live brings the excitement of an auto show directly to customers' homes," said Munira Rahemtulla, Director, Amazon Live. "This collaboration allows us to provide more options for customers to discover new products and brands, and helps Mitsubishi connect with customers in a new and meaningful way."
Mitsubishi confirmed that the 2022 Outlander already entered production, and the first US-bound cars will soon be loaded to be shipped stateside.