We all know why.
The Chevy Blazer has been one of the Bow Tie brand's most successful new models in recent years. Although it's not the rough and tough off-roader previous generations were, it's still a highly capable crossover with optional all-wheel drive, and it looks like a Camaro crossover to boot. For many, that's more than good enough. And therein lies the problem. Blazer demand remains high and supply is lower than ever, due to the ongoing semiconductor chip shortage crisis.
GM Authority has learned that as of the first week of this month, dealers are running at a troublingly low eight-day supply. In July, it was a 12-day supply. In September 2020, there was a 28-day supply, and last February it was 21 days.
The ideal industry figure is 60 days. With rapidly dwindling Blazer stock, dealers are rightly concerned and customers who do manage to buy one are highly unlikely to get the trim of their choice. They have to take what's available with few to no incentives. This is troubling news for GM because these buyers could simply decide to shop elsewhere.
The Blazer is built at GM's Ramos Arizpe plant in Mexico, alongside the Equinox. Unfortunately, Blazer production is not happening right now through September 6. How that'll affect dealer stock for the next month or two isn't known. In general, Blazer sales have dropped over the past six months in the US.
Compared to this time last year, sales are down by nearly five percent. Midsize crossover market share has also decreased from five to four percent during the same time period. And if you think the Blazer's situation is dire, the larger Traverse is even worse. The three-row crossover is down to a shockingly low two-day supply.
The only thing that can be done to fix all of this is to build more vehicles but to do that, those crucial thumbnail-sized chips are necessary. The chip crisis is predicted to somewhat subside in 2022 but a full-on cure is still quite some time away.