And it would be held at a very appropriate location.
2020 has not been a great year for auto shows and automotive cultural events as a while. In the UK, organizers recently canceled the Goodwood Festival of Speed and the Goodwood Revival, while in Michigan the 2020 Detroit Auto Show, and the Woodward Dream Cruise were canceled. All of these decisions are, unsurprisingly, due to coronavirus concerns. Indeed, it may be a while before car culture can return to normal but when it does, American enthusiasts will at least have something new and exciting to look forward to.
The M1 Concourse, a racetrack in Pontiac, Michigan, has told Detroit News that it is planning an "American Festival of Speed" in 2021. The event will be modeled after the Goodwood Festival of Speed and revival and become part of Woodward Dream Cruise week, hosted by an organization called the Pontiac Motorsports Exposition.
Just like Goodwood, M1 thinks the event will be attractive because it will involve a 1.5-mile racetrack where the cars can be seen in action rather than stationary. Perhaps, like the Revival event at Goodwood, there will be a requirement to dress in period clothing based on the car you drove in. The American festival of speed is set to take place from September 30 to October 3, 2021, and the three-day event will include racing, exhibits, and food.
M1 was set to host the annual Roadkill Nights blowout event this August, but it too was canceled due to the pandemic. Dodge was set to be the sponsor of the event, which would have made an excellent venue to reveal a new product like the rumored Hellcat-powered Ram TRX or Durango. M1 Concourse also recently acted as the backdrop for press photos with the 2021 Ford Mustang Mach 1 and has been used for Mustang launch events in the past. We imagine that next year's Festival of Speed could be an ideal spot for the reveal of new cars from Ford, Fiat Chrysler, or General Motors.