American Chiropractors Hate Volvo's New Seats

Volvo recently became the first automotive manufacturer to receive an official endorsement from the American Chiropractic Association (ACA). The endorsement is for Volvo's ergonomically-designed seats, and it's applicable for every model between May 2022 to May 2023.

According to the ACA's website, it is the "largest professional chiropractic organization in the United States," and it only attracts the "most principled and accomplished chiropractors." Basically, Volvo is the new Colgate. But instead of nine out of ten dentists recommending the famous toothpaste, all of the chiropractors recommend you buy a Volvo, even if it means they get less money from your newfound lack of back problems.

We jest, but this is serious business. The ACA hands out an endorsement after a series of reviews, analysis, testing, and evaluation by a bunch of chiropractors. Only then does it get final approval from ACA's Board of Governors.

"Seats designed by Volvo Cars ensure drivers and passengers never have to sacrifice comfort, design, or safety when on the road," said Jim Nichols, head of product and technology consumer offer at Volvo Car USA. "We're thrilled to be recognized by the American Chiropractic Association with an endorsement that reaffirms our industry-leading approach."

Volvo has a long history with seat-related stuff. It famously invented the three-point seatbelt in 1959, saving countless lives in the process. It remains one of the most significant contributions to the automotive industry to this day.

Over the years, Volvo invented unique head restraints that minimize the risk of whiplash and energy-absorbing seats as part of its Run Off-Road Mitigation safety feature. All Volvo seats also have integrated side-impact protection.