Elon Musk's Tweets are winning the SEO war.
New data suggests that Tesla is the most popular automaker in the US, based on Google search history.
Car sales and research website Select Car Leasing has just published the results of a survey that points out new information regarding which automakers are winning the curiosity of the most consumers. The company combed through a year’s worth of Google search data to find out which car brands were the most queried.
The data was segregated by nation, giving us an interesting look at which brands are most sought after in each country. In North America, the most frequently searched car brand is Tesla, likely given the absurd headlines generated by CEO Elon Musk. Google recorded more than two million searches for the brand in the last 12 months in the US and Canada alone.
Tesla is also the most searched for automaker in China, Hong Kong, Singapore, Norway, Barbados, Turks and Caicos, the Cayman Islands, the Bahamas, and Bermuda.
Funny enough, Mexico is the only North American country that is in love with General Motors. Citizens of the country have searched for Chevrolet about 550,000 times over the past year. On the other end of the spectrum, El Salvador’s most Googled car brand was Lamborghini, which was also true for Honduras, Haiti, Jamaica, the Dominican Republic, and Grenada.
In Europe, the story is a little more conventional, with German brands making up a majority of the volume. France, Spain, Italy, and Latvia searched for Volkswagen the most of all, while Germany, the, UK, the Netherlands, Portugal, and Belgium all skew towards Mercedes-Benz.
BMW is most popular in Eastern Europe, with residents of Serbia, Bulgaria, Cyprus, and Montenegro favoring it more than any other brand.