Americans Can't Get Enough of The BMW i4

Industry News / Comments

Both the i4 and the iX are immensely popular.

Electric cars are becoming increasingly popular, not just with automakers who keep revealing new variants, but with buyers too. The Ford Mustang Mach-E and F-150 Lightning have captured the imagination of the American public, and on the other end of the scale, upmarket vehicles like the Porsche Taycan are also in great demand. The same applies somewhere in between, with BMW's i4 electric four-door coupe in high demand too. If you head over to BMW's USA website to try to order a new i4, you'll learn that you're in for a long wait as the first batches of both the sleek more-door coupe and its even more premium sibling, the iX SUV, have already sold out.

2022 BMW i4 Side Perspective Driving BMW
2022 BMW i4 Front View Driving BMW
2022 BMW i4 Driving Back View BMW

The BMW iX SUV began production back in July and has been a remarkably popular option with buyers. A month after production started, we reported that the first allocation for the SUV had sold out through June 2022, indicating that buyers are eager to get behind the wheel, even though this is an all-new car with very few real-world reviews out. That's good for BMW, and it seems that the i4 is set to follow the same course. The very first series-production BMW i4 has just been completed at the automaker's newly revamped Munich plant, but just like the iX, if you don't already have your name down for one, you'll be waiting at least until the first allocation is completed in June of next year.

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This applies to both the entry-level i4 eDrive40 that starts at $55,400 and the more performance-biased i4 M50 that starts at $65,900. Considering that the iX has already sold out with a starting MSRP of $83,200 for the solitary xDrive50 trim, it shouldn't be much of a surprise to learn that the much more affordable i4 is just as popular. While we don't want to put a negative spin on this, we can't help but wonder if those who place an order for one of these EVs will even get their cars in the latter half of next year because of the ongoing semiconductor chip shortage, but either way, BMW is smiling all the way to the bank.

2022 BMW i4 Front Angle View BMW
2022 BMW i4 Lateral View BMW
2022 BMW i4 Rear-Facing View BMW

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