It has amazing designs and is about to launch six new models.
Peugeot-Citroen made headlines when it decided to purchase the Opel and Vauxhall brands from GM. This news may not have meant much to consumers in the US, where Peugeot and Citroen don't have a market presence. We've heard rumors that Citroen could start selling cars in the US under its luxury DS lineup, which is set to expand greatly in the next few years. Autocar reports that DS will add one new model every year until 2023 with the goal of having 33 percent of sales from hybrids and EVs. Each of the new models will come with an electric version.
We've seen a few examples of Citroen and DS EV concepts that look absolutely stunning. Citroen is involved in Formula E racing, where it says that is has improved its EV technology. The first of the six cars has already been revealed as the DS7 Crossback, an SUV that will rival the BMW X3. We typically yawn when a company reveals a new SUV, but when it looks as good as the DS7, even we can get interested. The E-Tense plug-in hybrid version will come with 296 hp and an electric-only range of 60 miles, which is pretty impressive. DS says that there's no cap on when the one model per year strategy will end, but only six are planned.
Some of these cars will compete in new markets for DS, while others will be replacement for current models. A DS spokesperson explained that some of these will be indirect replacements, where the model name would carry over, but the car would be different to its predecessor, and wouldn’t necessarily be in the same category. Citroen will also keep its DS Performance badge, which currently sits on the entry-level DS3. We think that these DS cars could be extremely unique in the US market and American consumers should start paying attention to the fabled French carmaker.