And this is only the beginning.
As automakers continue adapting to the industry-wide shift towards electrification and numerous other new mobility technologies, there is one thing most can rely on for strong sales: crossovers. General Motors, in particular, did extremely well with this segment in 2019 as the official sales numbers are in. America's biggest automaker has announced it delivered a total of 2,887,046 vehicles in 2019 in the US. This total includes over one million crossovers for the second year in a row.
In fact, 2019's total crossover sales increased by 12.7 percent over 2018's tally. A grand total of 1,165,769 GM crossovers were delivered to customers in 2019, with the Chevrolet Trax, GMC Acadia, Buick Envision, and Buick Encore seeing the largest sales increases year over year.
However, GM's best-selling crossover last year was the Chevrolet Equinox while the Traverse also broke a new sales record. Another major factor was the arrival of the reborn Chevy Blazer last spring, which quickly gained retail market shares nearly every month.
Along with Chevy and Buick, Cadillac crossover sales also did extremely well, thanks to the first full year of XT4 sales. Both XT5 and the new XT6 also made significant contributions. The automaker is already predicting 2020 will surpass 2019's crossover sales record thanks to continuing momentum of existing crossovers, plus the arrival of the new Chevy Trailblazer and Buick Encore GX. Both will go on sale in the coming months. While crossovers were clearly GM's sales highlight of 2019, full-size pickup trucks, once again, also played a key role.
GM adds that three out of every four full-size pickups GM sold in 2019 were crew cabs. Light-duty crew cab sales were up by 15.1 percent compared to 2018 while heavy-duty crew cabs were up by 2.6 percent. We know a reworked Chevy Silverado and GMC Sierra are due for 2021 and this will surely help in the battle against Ram. However, GM's cash cow is clearly its ever-growing lineup of crossovers.