Cruze Sedan

Make
Chevrolet
Segment
Sedan

In the US, trucks outsell every other type of vehicle on the road. While many automakers and startups have focused on electric cars, the huge truck market is a prize many are eyeing. Ford wants its F-150 truck to have a battery-powered model in 2021, Tesla is unveiling its electric truck later this month, and the start-up Rivian is gearing up for production. Lordstown Motors is another fresh startup that has just made huge waves by acquiring the recently idled General Motors Lordstown plant in Ohio.

Lordstown Motors Corp. is a new entity run by former Workhorse boss, Steve Burns. Workhorse is keeping a strong relationship with Lordstown Motors and will be sharing its intellectual property and electric-drive systems through licensing agreements. Currently, Workhorse is in competition to build new mail delivery trucks for the US Postal Service and, if it wins the contract, the Lordstown facility could build the plug-in hybrid mail trucks.

As for Lordstown Motors' own truck plans, that's for something the company is calling the Endurance truck. In an interview with Bloomberg, Burns said it would feature four in-wheel motors for drive.

Right now, however, Burns is focusing on funding. He's looking to secure financing and investments in order to turn the 6.2 million square foot plant into a high-tech facility ready to turn out electric vehicles. He also wants to staff the site with UAW workers.

"We are committed to the people of Lordstown, we will locate our headquarters in the Lordstown plant, and we plan to build the Endurance pickup truck utilizing experienced workers who helped produce millions of vehicles in this very same plant," said Burns

General Motor's decision to close the plant that mainly built the Chevrolet Cruze was controversial. Following the sale, the automaker said in a statement: "We believe LMC's plan to launch the Endurance electric pickup has the potential to create a significant number of jobs and help the Lordstown area grow into a manufacturing hub for electrification."