America's Top Lamborghini Dealer Gets A Fresh New Look

Industry News / 3 Comments

The Texas-based dealership has received an extensive update.

A great dealership experience is a sure-fire way of gaining loyal customers and repeat business. Just ask Lincoln. A luxury boutique based in Arizona is raking in the dough with its unique approach to sales; one couple strolled in and placed an impromptu order for a $120,000 Navigator. Those vying for attention in the luxury segment know just how important it is to stand out from the crowd.

Lamborghini knows this as well. The Sant'Agata Bolognese-based brand recently saw its Geneva showroom undergo some drastic changes, with the brand noting the showroom was "adapted to the new design and corporate identity that distinguishes the brand worldwide."

The company's Dallas showroom is the latest to receive the treatment and now features a clean, minimalist design with more amenities to accommodate monied customers looking to purchase a Urus, Huracan, or Aventador.

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A state-of-the-art Ad Personam room invites discerning customers to create the Lamborghini of their dreams. The exclusive area boasts a varied assortment of exterior and interior finishes, including unique paint finishes, supple leathers, and sporty carbon-fiber trim.

The reworked showroom also includes a dedicated space for Collezione Automobili Lamborghini clothing and accessories. Here, owners and fans of the brand can express their devotion to the Raging Bull with any number of products, such as these rather fetching beverage holders, and clothing. Owners also gain access to a special lounge where they can relax and admire the Italian exotica on display.

Existing Dallas-based owners will be pleased to know that the service center has undergone an equally thorough renovation. Now, it includes 20 service bays, a tire installation machine, and more. These improvements have made Lamborghini Dallas one of the brand's largest service departments in the USA.

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Dallas is a massively important region for Lamborghini. The USA already accounts for the majority of Lamborghini's sales, with the brand delivering 2,472 vehicles in 2021. Texas is key to the company's success stateside, making up 11% of total sales in the US last year.

"2021 was an impressive year for Lamborghini sales in Texas and we expect this increase in growth to continue into 2022. The investment by Lamborghini Dallas in the new showroom design and expansion will help support this demand while offering new and existing customers the true Lamborghini experience," said CEO Stephan Winkelmann.

Next year, the dealership celebrates its 20th anniversary in Dallas and, according to DealerRater, it has been the top Lamborghini dealer in the country for a little over a decade.

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