An Average Jose Gets A Ride In A 4C

An Alfa Romeo publicity stunt with all the elements of success.

Alfa Romeo handed endurance racing driver Marc Gene the keys to a new 4C as part of a publicity stunt to drive the car around Madrid. That would have been cool all on its own, but Gene also went looking for a member of the public to ride along with him. The passenger, whose name was Jose (hence the article name), was waiting for a bus, but instead got to have a much more entertaining experience and is obviously enjoying himself.

Gene, with a bit more help from Alfa Romeo, had a big finale planned as well, but we won’t spoil the surprise for you. A 4C, a professional driver and some Madrid sun are really all you need for a great day, so we’ll let you get on with the video.

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