Another Overseas Carmaker Thinks It Can Thrive In America

Concept / Comments

Togg hopes to hit the US streets by the end of this year.

While the Europeans are focusing on compact electric crossovers such as the Mercedes-Benz EQA and Audi E-Tron, Togg, the Turkish-based manufacturer, wants to hit the US market with a solid C-segment sedan offering. The new product will act as a counterpart to the crossover it unveiled back in 2019 and will eventually be followed by a hatchback.

Making its debut at this year's Consumer Electronics Show (CES), the Togg sedan is born from a company with 100 percent Turkish intellectual and industrial property. Togg's goal is to implement a five-car strategy and establish the backbone of the Turkish mobility ecosystem. The company's CEO says that now is the perfect time to get its foot in the door, given the rapid transformation that is currently being seen.

Togg
Togg

Togg doesn't drop many details regarding the technical specifications of its new sedan but confirms the concept represents the brand's styling DNA. The foundation is a muscular rear design and a shoulder line that continues from the headlights to the taillights for a strong side profile. The literal highlight of the design is an illuminated Togg logo that portrays the unification of Eastern and Western cultures.

Based on the images provided, we can also see a rather unique front faux-grille design scattered with several individual LEDs. This is complemented by an additional pair of arrow-shaped clusters fitted above the air intakes. The silhouette of the design also employs a fastback design to give it a sleeker finish.

Togg
Togg
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Keeping with the trends of the industry, the Togg sedan's interior has been fitted with screens galore. The most notable runs across the dashboard and is split into a digital instrument cluster for the driver, a central display unit, and an individual screen for the passenger. This is joined by a fourth digital control panel that sits below the large central air vent.

Two unique details applied to the cabin are the steering wheel and gear selector. What looks like a two-spoke wheel is in fact a three-spoke design with the lower arm connecting closer to the mounting point of the column. The flat-bottomed section has also been detached from the upper pieces while touch-sensitive controls have been applied as opposed to analog ones. The gear selector takes the form of a rotary switch located on a horizontal axis and mounted to a curved armrest.

Togg
Togg

Beyond this, we can also see the cabin makes use of premium-finished materials such as suede upholstery for the dashboard, pillars, and roof-lining, and white leather with navy contrasts for the lower dash and seats. Piano-gloss black controls are applied to the center console while satin metal trimmings are used for the air vents, door inserts, and steering wheel.

Togg doesn't declare whether the car we see here is the finished product but it has come out with some bold claims. The main one states it aims to produce one million vehicles in five different segments by 2030. The first product will be the aforementioned SUV which it aims to launch by the first quarter of 2023. The C-segment sedan and hatch will follow that and the line-up will be rounded off with a B-segment SUV and C-segment MPV. All products will make use of the same platform.

Togg
Togg

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