Thursday, June 25 is going to be epic.
The all-electric pickup truck is not only about to become reality but also - dare we say - mainstream. Next week, Thursday, June 25, the all-new Ford F-150 will make its official debut. On the same day, as it's just been announced, Lordstown Motors will also reveal the preproduction prototype Endurance all-electric pickup truck.
We were previously told the Endurance's debut was scheduled for the week of June 22 and now an exact date has been set. Is the timing of the Endurance's reveal a coincidence? Perhaps, but, then again, the all-electric F-150 is still a couple of years away. It's certainly possible Ohio-based Lordstown Motors wants to steal some of the spotlight from the F-150, but we can't know for certain.
In any case, LM has also just released some new sketches showing the production-ready interior. We can clearly make out the large digital display, a one-piece unit that'll incorporate the driver's gauge cluster and infotainment system. To satisfy traditionalists, there are three knobs beneath the digital display most likely for the HVAC system. Like with other full-size pickup interiors, there's an extra-wide armrest and center console, the latter housing a couple of cupholders and the transmission shift knob.
Aside from the truck itself, LM announced it has signed a letter of intent with a company called SERVPRO, a fire and water restoration business operating in several Ohio and Pennsylvania counties, to purchase 1,200 Endurance trucks to add to its fleet.
We have yet to see official pictures of the Endurance, only highly detailed renderings. It's not anywhere near as radical as the Tesla Cybertruck but we're not certain LM has gone far enough with the exterior styling, especially compared to the also upcoming Rivian R1T. Ford promises an evolutionary update to its already bold and brash F-150, so we don't expect too many surprises.
Next Thursday is going to be a very interesting day for truck lovers and the segment as a whole. All eyes will be on Dearborn, Michigan and Lordstown, Ohio.