Apple Becomes A Bully In The Car World By Committing Corporate Homicide

Apple

Bloodshed in the name of the Apple Car.

The corporate world is a dog-eat-dog place, especially since automakers use whatever means necessary to get what they want. Apple might not be an automaker yet but it sure has ambitions to be one and has squashed a start-up electric motorcycle company called Mission Motors to do so. Apple is pursuing a 2020 release date for its Apple Car and to do this, it has been snagging up executives and engineers from established auto companies to provide insight into the world of cars.

Larger automakers can endure these losses because they have budgets big enough to entice talented engineers to stay with them. Start-ups like Mission Motors rely on small investments to get up and running, so they can’t offer the huge salaries that larger companies can afford. Good engineers are hard to come by so losing workers essential to Mission Motor’s effort means that the entire start-up gets axed. Apparently the company had some of the best electric drive engineers and Apple wanted them so bad that it bullied Mission Motors into the grave by taking them. The battlefield is not only on the engineering front but also on the software front as self-driving technology begins to take off.

You Might Also Like
10 Coupes We Want Back From The Dead
10 Coupes We Want Back From The Dead
40 Years Of Toyota Supra – Part 1: The Celica Years
40 Years Of Toyota Supra – Part 1: The Celica Years

Even Tesla has managed to snag some of Apple’s software geeks, who may have been behind Tesla’s recent self-driving update. As Apple, Tesla, and Google begin to make their splash into the car world, it will be interesting to see how longtime car companies like Mercedes and GM will respond.

5 Things You Need To Know About The 2019 BMW X5

After driving the car for the first time, here are our key takeaways.

Watch The BMW M2 Competition Lap The Ring In 7:52

That was supercar territory not long ago.

Kim Jong-un Gets Classy With New Ride

So much for sanctions.

Drifting A 1,000-HP Corvette On Mountain Roads Takes Some Serious Skill

Thought drifting the entire Nurburgring was challenging? Try it in a 1,000-hp Corvette on a mountain road with no safety rails.

Hennessey Heritage Edition Ford Truck Makes More Power Than Anything You’ve Got

This crazy beast is even more powerful than the Ford GT.

Ford Imagines A Future With No Traffic Lights

Stopping at junctions could be a thing of the past in the future.

One-Off Ferrari 330GT Speciale Is A 50-Year-Old Dream Come True

This stunning coachbuilding project is a tribute to legendary Italian designer Giovanni Michelotti.

Students Create 600-HP Honda Civic Hybrid Rallycross Machine

Deep Orange 9 is our kind of school project.

Is The Jaguar XE SV Project 8 Way More Powerful Than Advertised?

Jaguar claims the super sedan has 592 horsepower under the hood.

What's Hot