So long, Hyundai. Hello Nissan.
By now, you've likely heard that Apple is no longer in talks with Hyundai and Kia to build its electric vehicle. This came as quite a shock after it seemed that Apple was poised to invest a huge amount of money into Kia, and the rumor mill was churning at high speeds over the potential advantages of a deal being struck between the two, no matter how difficult the decision could have been for either brand. But the past is the past, and Apple now needs to start negotiating with other automakers to see its vision for a vehicle its own come true. Fortunately, Apple seems to have a lot of interest.
The Wall Street Journal is reporting that Nissan is interested. In a press conference discussing the automaker's quarterly results, CEO Makoto Uchida said that the brand needs "to take new initiatives" and "work with companies that are knowledgeable, with good experience, through partnership and collaboration."
While this is certainly no confirmation of the two giants joining forces, it shows that Apple's massive marketing appeal is attractive to just about everyone. And with Nissan having plenty of experience building EVs following its years producing the Leaf, the Japanese automaker knows a thing or two about electrified mobility. Nissan as a brand is also moving towards going fully electric, and any partnership would be invaluable in realizing this goal.
Of course, Nissan isn't the only company that Apple could turn to for assistance in this regard. Reports are indicating that Apple is in talks with at least six different manufacturers, although this has not been confirmed. Neither Honda nor Mazda have commented on a potential deal, while Mitsubishi says that these reports are totally false. Whatever the truth may be, Apple's global appeal, especially among the young and fashion-conscious would be a major drawcard for any automaker. Who knows? Perhaps Apple will end up partnering with a domestic brand instead. One thing is for sure: Apple is determined to build its own EV and it won't struggle to find a brand to help it do just that.