Could the Dodge Rampage be marching toward production?
Always on the hunt for fresh new design talent, Fiat Chrysler Automobiles is planning to host yet another Drive for Design contest for aspiring automotive designers from high schools across the US. Submissions are due by 5pm Eastern Time on Thursday, April 9. That's today, in case you lost track of time during quarantine.
The contest is nothing new, but what is new is the vehicle depicted in the competition's most recent promotional flyer: a mean-looking Dodge Challenger SRT Hellcat Widebody with a black hood, a black roof, a Ram Trucks-inspired grille design, and a pickup bed. Underneath the angry coupe utility, a single word in motion-blurred type: "RAMPAGE".
And of course, they didn't forget the splitter guards.
We could be looking at a design concept for the rumored return of the Dodge Rampage.
The Rampage, in case you've forgotten, was a small, unibody coupe utility - basically, a car with a pickup bed - sold for a few short years in the early 1980s. Like the Ford Ranchero and Chevrolet El Camino, the Rampage is today looked upon with fond nostalgia, although it failed to catch on quite like those other models.
The "Dodge Rampage" name was revived back in 2006 for a rather large, FWD coupe utility concept powered by a 5.7L Hemi V8. Because torque steer, that's why.
We don't know whether FCA has any intention of bringing a Dodge Rampage to market in the modern era - nor, for that matter, do we know whether it would be branded as a Dodge. The Ram grille on this design concept has us questioning whether it might not be branded as a Ram instead, although "Ram Rampage" is awkward to say out loud, and calling it the "Ram Page" would just be silly.
This isn't the first time we've found ourselves discussing the possibility of a new coupe utility from FCA in recent memory; with the Fiat Strada - a.k.a. Ram 700 - entering an all-new generation soon, rumors that the redesigned coupe utility could find its way to the US market have been reignited. We don't see how it could ever hold a candle to a Rampage based on Dodge's superfluous Challenger SRT Hellcat Widebody, but beggars can't be choosers.