First it was the Mustang EcoBoost, and now Ford's manliest truck.
Engine downsizing isn’t necessarily a bad thing. With the technology now there to better manage turbo lag, it’s hard to complain about the loss of thirsty V8s in most, but not all cars. Full size trucks and muscle cars, like the Ford F-150 and Mustang, have long been known for their V8 power. And now Ford is doing its best to convince mainstream buyers otherwise. Sales of the previous F-150 EcoBoost were through the roof, and Ford is out to do the same with the truck’s successor as well as the new Mustang EcoBoost.
And like the latter, it turns out that Ford has added fake audio to seemingly enhance the sound of its 2.7- and 3.5-liter turbocharged V6s. Road and Track has pointed out that under hard acceleration, the new 2015 F-150 EcoBoost will play a nice V8 soundtrack through its speakers. Combined with added sound deadening, Ford engineers call the it "order content," which translates to "fake V8 noise." Not all F-150 EcoBoost trim levels offer this so-called feature; you’ll have to buy at least the Lariat to get it. Yep, Ford is having people pay more for fake engine sounds. Nice one.