Ariel is best known for its insane Atom track toy, but its roots lie in the world of motorcycle manufacturing, having built two-wheelers from 1902 to 1970. The modern company's founder Simon Saunders has now returned to the marque's origins, creating the Ariel Ace. The highly customizable bike comes powered by a 1237cc V4 Honda engine rated at 175 hp and 97 lb-ft of torque, helping the Ace sprint from 0-60 mph in 3.4 seconds and hit a top speed of 165 mph.

Ariel has built an Atom-inspired tubular aluminum frame around the engine and the bike comes cloaked in an interchangeable carbon-composite bodywork. Buyers can personalize the bike as they wish, from a naked super sport bike to a low-riding cruiser, and choose between a dual-clutch or six-speed manual transmission, two suspension setups, three seat heights, three wheelbase lengths and three fuel-tank sizes. It also comes with high-performance brakes and five- or seven-spoke wheels.