Offbeat

Aston Martin CEO Will Personally Inspect First 1,000 DB11s Off The Line

And it should only take him a little less than 100 days to do so!

The DB11 is an extremely important car for Aston Martin. We’ve weighed in many times on just how badly the automaker needs its new flagship to be a success. Andy Palmer, CEO of Aston Martin, is fully aware of what’s riding on the DB11. He’s so dedicated to its success, in fact, that he will be personally inspecting the first 1,000 models off the production line. Palmer announced the inspection by tweeting a picture of a small plaque on the DB11’s twin-turbo 5.2-liter V12.

He was then asked to confirm if he was going to inspect each engine by Twitter user Ed Callow (@torquespeak). Palmer replied saying that he would indeed be inspecting the first 1,000 cars at a rate of about 12 per day. He said each inspection will take about an hour and that he’ll be starting at 6:00 P.M. If Palmer sticks to that schedule he won’t get much sleep for about 83 days (1,000 cars / 12 cars per day). While the idea is very gimmicky we like that Andy Palmer is so committed to his customers.

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Aston Martin DB11 Coupe
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$216,500
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