Vote with your dollars and buy more Aston Martins if you want to see this happen.
If things pan out well for Aston Martin, we may have a very different automaker in the next few decades than the one we see now. As we’ve recently found, Aston Martin is planning on diversifying its portfolio by stacking it full of grand touring coupes, supercars, hypercars, SUVs, and even a handful of Bentley-beating luxury sedans. These plans haven’t changed, but what has is the how CEO Andy Palmer intends to do the branding for the Aston Martin luxury sedan of the future.
Speaking with Car and Driver, Palmer mentioned that Aston Martin’s hugely expensive and little-known million dollar luxury sedan, the Lagonda Taraf, could see its name be borne by future luxury sedans from the British automaker. The current ultra-limited sedan of the same name was brought back out of Aston Martin’s history books after the brand, which used to build luxurious four-door sedans before its death in 1964, was axed. The name came back to life for an Aston Martin-branded sedan in 1976 and was later killed off again, only to be revived in its current rendition in 2014. If it comes back a fourth time, it would spawn a new range housing a number of luxury sedan models
“At the moment, I assume two cars. It could be one, it could be three—that will come out in the business case—but two is the most likely,” claims Palmer. These would be aimed straight at Bentley, Rolls-Royce, and Maybach’s sedans and appeal to those seeking stylish luxury limousines for their chauffeurs to drive them around in. As with Aston Martin’s proposed supercars, these plans are nothing but words outlining Palmer’s dreams for the company and no cars are being planned yet, but according to our rough outline of Aston Martin’s four year plan, such vehicles could be in the drawing books within the next few years depending on how the automaker’s latest range of cars sells.
One thing Palmer made sure to mention was the possibility that the Lagonda range, as well as other future Astons, could soon see electrification including a powertrain borrowed from the DBX SUV. “Emissions is obviously something that matters in a part of the market where cars tend to spend lots of time in cities,” said Palmer. “Obviously any range of cars could be different in their powertrains from an Aston Martin. Everything is on the table.” Given the current Lagonda’s exclusivity, the general automotive community was never able to get too well acquainted to the car, but hopefully future models will have any semblance of the DB11’s sex appeal.