Aston has high hopes for its first production SUV.
It's no secret that SUVs are the biggest sellers, even for brands not typically associated with the body style. The continued success of the Porsche Cayenne is just one example of this, even though it's been around for a lot less time than the venerable 911 and Boxster. Aston Martin is hoping that it follows in the German marque's footsteps with the launch of its first production SUV, the DBX, and we're a step closer to finding out if that'll be the case after the very first DBX left the production line in St Athan, Wales.
Last year, Aston Martin CEO Andy Palmer suggested that the DBX could sell 5,000 units annually, which would nearly double the marque's total sales volumes.
The DBX has been a long time coming, with virtual development of the milestone SUV taking place back in 2015 before the first real examples were tested in 2018. With its spacious cabin, secure all-wheel-drive system, and one of the most desirable badges in the business, it's an exciting prospect for the company. "It is a real privilege to be here today to witness the completion of the first production Aston Martin DBX," said Keith Stanton, the Interim Chief Operating Officer.
Marek Reichman, Aston's Executive Vice President and Chief Creative Officer, said that the DBX "has become the car that will drive Aston Martin into a bold new era."
According to the CEO, a sizable 70 percent of existing Aston Martin customers already own an SUV from rival brands. With that being the case, it's hard to see the DBX not succeeding. Besides its beautiful lines, the DBX boasts an AMG-sourced 4.0-liter V8 with twin turbos which makes 542 horsepower and 516 lb-ft of torque, enough for a 0-60 mph time of 4.3 seconds. It rides on an adaptive air suspension and will cocoon occupants in a sumptuous leather-lined cabin.
Starting at $189,900, it's pricier than a base Bentley Bentayga, but that shouldn't stop DBS owners from signing on the dotted line. With deliveries to begin later this month, here's hoping that the DBX lifts Aston Martin to new heights.