He joins Tobias Moers to spearhead the company's future strategies.
In a bid to get the Aston Martin Valkyrie production off the ground, the British marque has announced that Marco Mattiacci will be stepping on board as its new Global Chief Brand and Commercial Officer. This appointment comes as a relief to CEO Tobias Moers who has been struggling to develop products for the brand due to some key staff members jumping ship since his appointment.
Mattiacci is a veteran in the automotive sector having held senior leadership positions at Ferrari. Through his ten-year tenure with the Italian sportscar maker, he has gained crucial experience fulfilling the role of President and CEO of Ferrari North America and the Asia Pacific as well as Team Principal of the brand's Formula One division.
Before coming into this role, Mattiacci acted as a senior advisor to McKinsey and Company, a management and consultancy firm, as well as other private equity firms. He guided these organizations in the automotive and mobility subjects. Interestingly, he was also involved with the problematic Faraday Future where he held a Chief Brand and Commercial Officer position.
Coupling this with his stint as an advisor to the green technology specialists, Envision, Aston Martin Lagonda claims that Mattiacci is an authority in the electric mobility sphere, despite EVs not being a strong part of its strategy right now. His accolades are affirmed by the fact that in 2012, he was awarded the Automotive Executive of the Year title in the USA. The luxury car manufacturer says that its latest appointment will add some momentum to its growth and future product strategy in both commercial and motorsport activities.
Tobias Moers, CEO of Aston Martin said, "As we continue this new era for Aston Martin, a key pillar is unleashing the potential of our brand, given its customer loyalty and huge global appeal. I'm delighted to welcome Marco to Aston Martin and look forward to working with him and our world-class leadership team to accelerate our breathtaking new product roadmap and unrivaled luxury customer experience."
Marco Mattiacci adds, "The new chapter for Aston Martin is the most exciting project in the automotive industry right now, and I am thrilled to join the incredible leadership team assembled by Lawrence Stroll and Tobias Moers in this role of Global Chief Brand and Commercial Officer. Having enjoyed global affection, passion, and loyalty for 109 years, Aston Martin is now igniting a new breed of customers with its next generation of product, ultra-luxury customer experience, and return to Grand Prix racing."
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