Thanks to a partnership with a Chinese tech giant.
Aston Martin has just set its electric vehicle plans in motion by entering into a partnership with a Chinese technology company that specializes in streaming services and smart devices for the development of linked electric cars—Letv. According to a recent report from Autocar, the British automaker signed a memorandum of understanding with Letv that will result in “the two companies working together on research projects ranging from connected car technologies through to manufacturing consultations on new electric vehicles."
The partnership will start off on a high note with the Aston Martin Rapide S “connected car” concept that will be unveiled at the Consumer Electronics Show (CES) in Last Vegas, NV next month. A source at Aston Martin told Autocar that the collaboration could result in Letv’s first production vehicle being built at Aston’s headquarters. Aston Martin CEO Andy Palmer believes that the partnership would be beneficial for both parties. “We see the connected vehicles as a vital part of our future product portfolio and welcome Letv as a research partners in this exciting venture,” stated Palmer. It looks like Aston Martin has entered the electric market with a head full of steam.