Aston Martin has been having some financial difficulties as of late. Basically, it's been losing money on every car sold. How much exactly? According to recent reports, AM reported a $41 million loss for 2013. Do the math and that's about a $10,000 loss on every car that finds an owner. Amazingly enough, that's actually a 12.6 percent improvement over 2012. A total of 4,200 units were sold in 2013 while the prior year saw only 3,800 sold. AM realized it was in trouble a couple of years ago and it began to set things in motion for a turnaround.

One major example is its technical partnership with Mercedes-AMG. Without that, AM wouldn't have the necessary funds for its next-generation engine development. Another hurdle, as we previously reported, are new American crash test standards. The DB9 and Vantage will soon no longer meet those regulations, specifically involving side-impact crash tests. To help minimize the sales damage, AM has requested an exemption to the new standard but a decision has yet to be made. The good news here is that AM's new CEO, former Nissan product chief Andy Palmer, knows a thing or two about running a car company. He claims the UK carmaker will be profitable again by 2016. Here's hoping.