Aston Martin Might Need AMG More Than Ever

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Given the new situation, this makes sense.

Aston Martin made a big announcement exactly one month ago. Dr. Andy Palmer was replaced as CEO by former Mercedes-AMG chief Tobias Moers. Given the fact the two automakers currently have an engine agreement and a few other areas of cooperation, Moers' selection makes complete sense. Palmer's departure comes in the wake of billionaire Lawrence Stroll leading a consortium investment group which led to the purchase of a 25 percent stake worth about $657 million in the financially troubled sports car and supercar company.

With Stroll now serving as Executive Chairman, senior management changes were inevitable. Given Moers's 26-year career with Mercedes, there were suggestions that Aston Martin might decide to reverse course and continue its AMG cooperation. And that appears to be the case.

2018-2021 Aston Martin Vantage Engine Aston Martin
2017-2020 Aston Martin DB11 Coupe Engine Aston Martin
2017-2020 Aston Martin DB11 Coupe Front Angle View Aston Martin

Speaking to German language Automobilwoche, Moers sounded hopeful about a more intensive level of cooperation with AMG in the future. "The potential for a further technology partnership would be there, but it must of course also be affordable," Moers said.

"Affordable" means it must make good business sense as Aston Martin needs to proceed with a certain level of caution at the moment. This will hopefully change once the Aston Martin DBX hits the market later this year. Moers describes it as the company's "pillar of support." It's no secret the luxury SUV must be a massive sales success but the expected economic fallout due to the coronavirus pandemic won't help things.

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Side View Aston Martin
Rear Angle View Aston Martin
Front Seats Aston Martin

Still, Aston Martin sees China and the US as key to the DBX's future. Moers' tenure at the helm of AMG saw sales quadruple in seven years after he aggressively expanded its lineup. It's no wonder Stroll recruited him. As to what kind of arrangement could lie ahead with AMG remains anyone's guess.

Currently, AMG supplies the 4.0-liter twin-turbo V8 for the Aston Martin Vantage, though this partnership's end was announced last March. Will Moers reverse course? We'll know more not long after he assumes office on August 1.

2018-2021 Aston Martin Vantage Front View Driving Aston Martin
2018-2021 Aston Martin Vantage Side View Aston Martin
2018-2021 Aston Martin Vantage Rear View Driving Aston Martin
Source Credits: Automobilwoche

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