This is where the company-saving SUV will be built.
Low-volume car manufacturers have realized that the key to success is offering a sport utility vehicle alongside sports cars to gain access to a wider audience. This strategy has worked wonders for Porsche with the Cayenne and other automakers like Bentley, Jaguar, Lamborghini, and Rolls-Royce have followed suit. The 2021 Aston Martin DBX is the latest addition to the luxury SUV segment, having just been revealed last month.
The DBX is Aston's first-ever SUV model and building it required a new factory. Aston Martin Lagonda has just opened its new plant at St Athan in Wales and a ceremony was hosted to celebrate the occasion. Group CEO, Dr. Andy Palmer was in attendance, as was the First Minister of Wales, Rt Hon Mark Drakeford.
Gaydon will continue to build the company's sports car models while St Athan will begin constructing the DBX starting in the second quarter of 2020. 600 skilled workers will be added to build the DBX, rising to 750 at peak production.
"Opening our new manufacturing facility at St Athan today is a pivotal day for Aston Martin and a vote of confidence in the UK, with the facility projected to employ up to 750 highly-skilled workers at its peak. St Athan is a critical step in delivering our new car, DBX, which will be built in the new facility," said Dr. Palmer. "The opening of St Athan is a hugely important milestone in the company's growth plan and integral to our ambitions as a global luxury brand with a presence in all major sectors of the market."
The 2021 DBX is powered by an AMG-sourced 4.0-liter twin-turbo V8 tuned to produce 542 horsepower and 516 lb-ft of torque going out through a nine-speed automatic transmission. 0-62 mph takes only 4.3 seconds and the top speed is 181 mph. When it goes on sale, the DBX will be priced at $189,900 plus a $3,086 destination and handling charge. Of course, this being an Aston Martin, the configuration options are nearly endless and the price can easily go up past the $200,000 mark.