Aston Martin has followed the likes of Rolls-Royce, Bentley and Porsche, with its new ‘Q by Aston Martin’ line.
Aston Martin will exhibit eight cars at the Geneva Motor Show this week, including the limited edition V12 Zagato in production form (see video), the V8 Vantage S, and two unique cars by the bespoke service: Q by Aston Martin. Taking the company "into a new era in personalization" the service allows customers to personalize their Aston Martin and commission the design and manufacture of a unique car using Aston Martin's unique VH (Vertical Horizontal) Architecture.
Customers can also just modify existing Aston Martins by creating unique color themes and materials for the exterior and interior. One-off showcases will be presented at Geneva with unique color and trim finishes demonstrating the scope of Q by Aston Martin. The Virage has a bespoke Mariana Blue satin paint finish, with a blue carbon-fiber interior, yellow detailing and exclusive concept components. These include a header mounted track-day HD video camera, luggage rack, and forged diamond-turned wheels.
Finished in Cherry Tree raspberry paint with kestrel tan interior, the Cygnet boasts specially developed photographic leather headlining, a tailor-made color-matched three piece luggage set, unique brogue leather detailing on the seats, and a color-matched Brompton bicycle.