Fresh from revealing the world's most powerful luxury SUV in the form of the DBX707 and its very last V12-powered Vantage, Aston Martin is now targeting a more sustainable future. The British brand has already told us that it won't be allowing all of its products to be powered exclusively by electricity, specifically noting that mid-engine supercars will never be full EVs, but an all-electric sports car is still expected in the next couple of years. Now the niche automaker has announced a new "Racing.Green." strategy that aims to accelerate Aston Martin's efforts to become "a world-leading sustainable ultra-luxury automotive business."

Launched today, on Earth Day, the new strategy "formalizes core principles, aligned with the UN Sustainable Development Goals." As a result, Aston is setting "bold new targets across all aspects of the business with a focus on tackling climate change, creating a better environment, and building a stronger, more diverse, and more inclusive company."

Part of this has been evidenced in Aston Martin gaining membership of the Science Based Targets initiative (SBTi), which is the global body that enables businesses of all sorts to set emissions reduction targets in line with climate science. Rather than just implementing what may appear to be a greener technology, Aston will now be better equipped to achieve its goal of net-zero emissions from its manufacturing facilities by 2030, "with a 30% reduction in supply chain emissions from a 2020 baseline." The luxury brand is also aiming for net-zero emissions across the entire supply chain by 2039.

Simultaneously, the brand's first plug-in hybrid - the Aston Martin Valhalla - is expected to begin deliveries in 2024 while the first all-electric car arrives the following year, and "by 2026, all new Aston Martin product lines will have an electrified powertrain option." Aston goes on to say that it plans for its "entire core portfolio of GT sports cars and SUVs to be fully electrified by 2030." This tells us that its volume sellers (relatively speaking), which includes vehicles like the DBX, will all get electrified but also suggests that exclusive, limited-production offerings may still be produced with combustion engines alone, supporting what we were previously told by Tobias Moers and Aston martin engineers. Fingers crossed.