The "No Time To Die" campaign officially kicks off.
One month from now, the 25th James Bond movie will finally debut in theaters. "No Time To Die" was originally scheduled to be released in April 2020, but the coronavirus pandemic forced numerous delays. The film will also be star Daniel Craig's final appearance as the suave secret agent. The iconic DB5 sports car is the other major star.
To celebrate the film's upcoming release and the car's appearance, Aston Martin teamed up with die-cast toymaker Corgi for something really cool. A full-size replica of the original 1965 Corgi DB5 model has been created, equipped with a variety of gadgets like the rotating license plates, a retractable bulletproof rear shield, extending front over-riders, and pop-out machine guns.
It's "packaged" in a model toy box modeled after the original and can now be seen outside the Battersea Power Station in Central London until October 1. Aston Martin is also producing just 25 DB5 Goldfinger Continuation cars, all highly detailed and painted Silver Birch. They're said to be the closest reproductions of the DB5 movie car.
Corgi has never stopped making its own DB5 diecast toy model and has sold over 20 million units since 1965. It remains one of its most popular products to this day. Aston Martin chief creative officer Marek Reichman was on hand for the replica's big reveal.
"We are really honored to be marking the start of the "No Time To Die" campaign today with this exciting unveil," he said. "Aston Martin's relationship with James Bond spans decades and the DB5 is, without question, the most famous car in the world by virtue of its 50-plus year association."
The upcoming movie is the first James Bond film to have four Aston Martins appear together, the DB5, the Aston Martin V8, the DBS, and the upcoming mid-engined hypercar, the Valhalla. The movie studio has also just released the movie's global TV spot featuring - what else - the DB5.