Aston Martin's First EV Will Target Tesla Owners Tired Of Feeling Poor

Luxury

Because sometimes the best still isn't good enough.

For the past few years the Tesla Model S was the so-called “it” car for what the industry calls “early adapters” with money. They love to have the latest and the best. And now Aston Martin wants their business with its upcoming RapidE. Speaking to Autocar, Aston Martin CEO Andy Palmer openly acknowledged that his company is “looking to those guys looking for something above Tesla. That customer probably isn’t looking for ‘Ludicrous Mode’.

"Our offer will have very credible acceleration – equal to a petrol Aston Martin – but you’ll be able to drive the car rapidly all the way around the Nurburgring without it derating or conking out on you.” Aston Martin has already unveiled the prototype of its first EV, the RapidE, though customer deliveries won’t begin until 2019. Just 155 examples are planned, and it’s safe to assume the final production version won’t look 100 percent identical to the prototype. In fact, the prototype you see pictured here is merely a proof-of-concept. Developed in partnership with Williams Advanced Engineering, the prototype is currently powered by Williams’ Formula E battery, but the production battery will be smaller.

You Might Also Like
10 Comfortable Coupes That Have Been Lost To Time
10 Comfortable Coupes That Have Been Lost To Time
Everything You Need To Know To Understand The Porsche 911 Model Range
Everything You Need To Know To Understand The Porsche 911 Model Range

Unlike the Tesla Model S, the RapidE’s battery will be front-mounted as opposed to floor-mounted. Also unlike most Tesla’s today, the RapidE will be rear-wheel-drive only. Aston Martin hasn’t announced specific performance numbers, but a 155 mph top speed, at the very least, is guaranteed. Given everything, why is Aston Martin turning a V12 engine four-door coupe into an EV instead of developing something new from the ground up? “I’ve engineered cars for a long time,” Palmer said. “It’s very hard work when you try and change everything at once…I wanted to do this with a car we understand intrinsically.”

Jaguar XE 300 Sport And XE SV Project 8 Create Modern Art

Two vastly different sports sedans that share a common thread.

All-New Revolutionary Mazda3 Teased Ahead Of LA Reveal

Along with its game-changing sparkless ignition engine.

WatchThe Extraordinary Nissan GT-R50 Being Built By Hand

It’s all about bending sheet metal the old-fashioned way.

Here's How Aerodynamics Make The Lamborghini Aventador SVJ So Much Faster

Take a behind the scenes look at this amazing system.

Fake Lamborghini Murcielago SV Reverse-Engineered By Iran

The Chinese couldn’t have done it better.

Hennessey Trackhawk Is World's Quickest SUV

That's what a thousand horsepower will do for ya.

5 Things You Need To Know About The 2019 BMW X5

After driving the car for the first time, here are our key takeaways.

Watch The BMW M2 Competition Lap The Ring In 7:52

That was supercar territory not long ago.

Kim Jong-un Gets Classy With New Ride

So much for sanctions.

What's Hot

Related Cars

Starting MSRP
$206,000
Starting MSRP
$74,500

Related Reviews

2016 Tesla Model S Review: Easy To Love But Hard To Commit To
Test Drive
9
2016 Tesla Model S Review: Easy To Love But Hard To Commit To
2018 Aston Martin Rapide S  Review
Model Overview
0
2018 Aston Martin Rapide S Review
2018 Tesla Model S Review
Model Overview
0
2018 Tesla Model S Review