These are significant price cuts.
Good things come to those who wait. If you've been in the market for a new Aston Martin DBX, Vantage Coupe, or Vantage Roadster but have yet to pull the trigger, then be glad you've held off. The UK-based automaker has just announced significant price cuts for those three models and we're not talking just a few bucks here and there, but rather several thousand dollars.
Let's start with the DBX SUV. Instead of its original $192,986 starting price, it'll begin at $179,986 - a $13,000 reduction. Coincidence or not, this lowered price now makes the DBX more similarly priced to one of its main rivals, the Bentley Bentayga.
Moving over to the sports cars, the 2021 Vantage Coupe will begin at $142,086 for both the seven-speed manual and eight-speed automatic models. That's a full $7,000 and $14,000 price cut compared to last year's manual and automatic models, respectively. As for the Vantage Roadster, it'll now carry a $150,086 MSRP, which is a $14,000 price drop. Bear in the mind the Roadster is only available with the automatic.
What these three newly cheaper vehicles have in common, aside from the Aston Martin logo, is an engine. Under their hoods lies an AMG-sourced 4.0-liter twin-turbo V8 rated at 542 horsepower and 516 lb-ft of torque in the DBX, and 503 hp and 505 lb-ft in the Vantage models.
These price cuts can be directly attributed to newly appointed Aston Martin (and former Mercedes-AMG) CEO Tobias Moers. He just assumed office in August and is quickly making changes, which is good news considering the company's many recent financial problems.
"The Company continues to implement a strategy to rebalance the core business and has taken the decision to align its global pricing to give it headroom for more profitable products and variants it has planned for the future, which has seen a price realignment on certain models and derivatives in some markets," Aston Martin said in an official statement.
We doubt anyone will have any complaints about that except, of course, those who've already bought one or placed an order for any of these three now-cheaper models.