Valhalla

Segment
Coupe

Aston Martin has quite the year ahead with the upcoming release of its next generation of vehicles, and due to this, the company is going on a hiring spree. The automaker has announced it is increasing employment at its Gaydon headquarters with the creation of 100 jobs, many of which will be automotive technicians.

2023 will also be the year the British marque celebrates its 110th birthday, and thanks to this will have a myriad of announcements, events, and special edition models like the DBS 770 Ultimate planning to be released to commemorate it. All fingers point to 2023 being a full-on company blitz to help raise brand awareness, quality, performance, and overall sales so the automaker can focus on more than staying above water in future years.

The recruitment will focus on offering full-time permanent employment to people currently working at Aston Martin on short contracts. This includes employees that have worked on the ramp-up of the DBX707 production up to the car's launch in 2022.

"As Aston Martin prepares to ramp up production and launch the first of our next generation of sports cars, we are delighted to have the opportunity to increase our team at Gaydon as well as offer high-quality permanent employment opportunities for our valued agency colleagues," said Simon Smith, Chief People Officer of Astin Martin Lagonda.

"Nobody builds an Aston Martin on their own and this is a fantastic opportunity for experienced automotive technicians to join our world-class team and play their part in this exciting next chapter in Aston Martin's rich history."

What we do know about the next generation of vehicles is that the 5.2-liter V12 and 4.0-liter twin-turbo V8s will be updated and soldier on for the foreseeable future. Executive Chairman Lawrence Stroll said last year we'd be very impressed with the all-new front-engined cars coming this year.

With this and other comments, it seems the company is happy to focus on naturally aspirated models and hybrids for the time being. The Aston Martin Valkyrie and Valhalla are previews of the company's electrified future, with the goal being for the first full next-gen electric sports car to arrive around the middle of the decade.

The company has partnered with Britishvolt to achieve this major milestone, and the help will be put to good use as Ferrari and Lamborghini are also planning their first fully electric cars by then. It'll be a race to the finish, and Aston Martin is positioning itself well for the final stretch.