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Aston Martin Teases Luxury Lagonda SUV Concept

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Aston Martin Lagonda’s first electric production model is coming to Geneva.

At last year's Geneva Motor Show, Aston Martin unveiled its new luxury Lagonda brand that will focus on prestigious EVs to rival Rolls-Royce and Bentley. Previewing its future EV range was the Lagonda Vision Concept, an ultra-luxury sedan with a futuristic design, level four autonomous driving, and a range of 400 miles. However, the first Lagonda model entering production will be an all-electric SUV that will take on the Rolls-Royce Cullinan and Bentley Bentayga, which will be previewed by a new concept at the 2019 Geneva Motor Show in March.

Dubbed the Aston Martin Lagonda All-Terrain Concept, details about the SUV concept are scarce, but a shadowy teaser image shows it will take its cues from the Lagonda Vision Concept, incorporating a full-width light bar at the front, a low front-end, and a rakish design language that "demonstrates the unique freedom afforded by Lagonda's commitment to zero emission powertrain technologies." This will be the second SUV concept Aston Martin has presented following the DBX Concept, which will debut as a production model later this year.

Debuting alongside the Lagonda All-Terrain Concept will be special examples of the Vantage and DBS Superleggera supercars personalized by Aston Martin's Q division, as well as the DB11 AMR. Inspired by motorsport, the custom Vantage will be finished in Cosmos Orange and feature exquisite interior and exterior carbon fiber detailing, along with orange graphics and matching anodized interior switches.

The Q by Aston Martin DBS Superleggera, on the other hand, will be inspired by dark Gothic themes. It will feature an exclusive 'Numinous Pearl' finish with Q Collection Black Tinted Carbon Body Pack, Satin Black and Satin Bronze 21-inch forged 'Y'spoke wheels, and smoked taillamps to give the 715-hp Super GT a menacing look. Inside, the special Superleggera will feature a combination of Triaxial Weave carbon fiber, Black Metallic, and Bitter Chocolate Aniline Leather upholstery.

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"The ways in which automotive brands reveal new product has changed beyond recognition in recent years, but there's still something compelling about the unique atmosphere of a great motor show," said Andy Palmer, Aston Martin Lagonda President and Group CEO. "Historically Geneva has always been good for us - the buzz surrounding the stand last year when we revealed the Lagonda Vision Concept was truly remarkable - so it's fantastic to return to the scene of such great success with another world debut."

"The Lagonda All-Terrain Concept offers explicit clues regarding what will be the first Lagonda model to enter production, and further demonstrates how Lagonda's zero emission powertrain enables us to create spectacular cars that will radically redefine their sectors of the market. I'm expecting the Aston Martin Lagonda stand to be busier than ever, and very much look forward to seeing the crowd's reaction first-hand".

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