The British Marque has an array of events planned throughout the year.
Aston Martin is starting a year-long celebration of the company's 110 anniversary, announcing the celebrations will include the launch of an exclusive special model. Additionally, a year-long array of events titled 'Intensity: 110 Years in the Making" will span The British Grand Prix at Silverstone, Goodwood Festival of Speed, Pebble Beach Concours d'Elegence, and many others. It's a brand that has a lot to celebrate because it has managed to etch its name into automotive history.
There have been many vehicles chosen to be James Bond's sports cars throughout the franchise's history, but the only one anybody really cares about is the Aston Martin DB5 (although the one-off DB10 of recent fame deserves a nod.) The company has built a reputation of motorsport and sports car excellence that goes back, well, 110 years, and you'd be hard-pressed to find a brand that so eloquently meshes luxury, beauty, and driving dynamics.
Sunday, January 15 is exactly 110 years since founders Lionel Martin and Robert Bamford officially formed the partnership that went on to create the first Aston Martin car that would launch the company into the annals of motorsport and sports car history. The company originally started in a small workshop in Henniker Mews, London, and built it into the brand it is today.
To mark the anniversary, the company has brought together one of the oldest and newest cars it has built to represent how it has always pushed the boundaries of design and engineering, whether on the track or on the road. The gorgeously uncompromising Aston Martin Valkyrie hypercar is met by its great grandfather, the record-breaking 1923 Razor Blade race car.
The Razor Blade is a truly fascinating vehicle, being one of the first cars designed with aerodynamics in mind, the vehicle took numerous class records at Brooklands in 1923, merely a year after the company's Grand Prix debut with the TT1 race car dubbed the 'Green Pea.' The Valkyrie then represents over a century of development and current F1 engineering knowledge brought to the road.
A new, extremely limited vehicle will also be built to commemorate the milestone and will be revealed later this year. Could it be the upcoming DBS 770 Ultimate that will be revealed next week? Or is the company cooking up something else even more exciting? It's hard to know for now, but since 2023 is also going to be the year that the company reveals its next generation of sports cars, we're surely in for a treat.
It's going to be quite the year for the company, and this more significant celebration may also represent a greater push to get the brand into the public consciousness. The company is still suffering from money issues that will most likely see it try to find a new partner to survive in the future. Unfortunately, it seems no amount of special editions and NFTs are going to be enough to get it out of its own hole.
Hopefully, things will soon turn around. Maybe a year-long celebration and a new generation of cars will be just what the company needs to garner interest and get things back in the green. Aston Martin Racing Green that is.