The brand will be able to focus more on self-reliance going forward.
Yesterday, the news officially broke that Tobias Moers, CEO of Aston Martin, had left the position. His replacement is former Ferrari executive Amedeo Felisa, whose aim will be to achieve Aston Martin's lofty ambitions. He is joined by Roberto Feliso (who will fill the role of chief technical officer), the man credited with the creation of the LaFerrari. With so much hype surrounding the brand following the recent reveal of the V12 Vantage, not to mention that of the Aston Martin DBX707, expectations will be high. But company chairman Lawrence Stroll has faith in Felisa and believes that the brand's future is very bright.
"Going forward, we want to have almost complete capability to do what we want in-house," said Stroll. "Amedeo Felisa and Roberto Fedeli have a great deal of experience in electrification, working on the first electrified Ferrari and then in Amedeo's case joining [an] EV technology company as CEO and in Roberto's case going to BMW to develop its first electric cars. I don't think anyone is more respected in the field of electrification."
Stroll's confidence in these men is well placed, and as the brand aims to put its own spin on electrified vehicles, their knowledge will be crucial. Fortunately, they're not alone in the task and Aston Martin still has access to Mercedes-AMG's high-performance EV platform from next year.
Aston Martin is clearly very keen on getting its electrification program going, but this is not cause for concern among those who love internal combustion as the brand says it won't let all of its offerings become EVs. Still, when its new electrified products do eventually arrive, they need to be good. Most of the industry has already begun rolling out EVs and others have begun development and testing cycles, so Aston Martin can't afford to waste any time in this regard. At the same time, we're hopeful that it will continue to pursue zero-emission fuels. Whatever happens next, Aston Martin has the human resources to make the future of British motoring a compelling proposition.