Will this really help dealers get these out the door?
As we reach the end of the year, Audi’s 2016 A3 and A4 sedans aren’t selling quite as well as the German luxury automaker had projected. As is the case with many car companies, dealerships are trying especially hard to clear out inventory before the end of the year. So what exactly is different about these “Special Edition” entry-level Audis? The 2016 A4 Special Edition gets unique black exterior trim, 19-inch wheels, S line exterior parts, and revised heated leather seats.
The Special Edition of the A4’s younger brother follows basically the same format. The Audi A3 gets 18” or 19” matte black wheels as well as other S line visual cues on the exterior. While these changes aren’t revolutionary, they’re meant to clear out the old A4 in anticipation of the arrival of the all-new 2017 A4. The German auto manufacturer is calling this the “Season of Audi” sales event, but will these new special edition cars really increase demand for the A3 and A4? The A3 Special Edition will cost you $3,050 more than the A3 Premium if you opt for the 19” wheels.The A4 Special Edition will put you out $3,500 more than the Premium A4. Why buy one of these cars when we know so many great things already about the upcoming 2017 A4?
The all-new 2017 A4 will boast a longer wheelbase, and a reduction in weight by about 80 pounds. The 2017 A4 will have 252 hp and 252 pound-feet of torque for the gasoline powered 2.0-liter turbo four variant. If you were in the market for a new A4, would you be happy with one of this automaker's limited-run cars, or would it be better to just wait for the 2017 model?