Are your opinions about EVs still relevant in 2021?
For automakers, rapid and widespread electric vehicle adoption remains a challenge. Be it the scramble to get more EVs into production, a charging network that many believe isn't sufficient yet, or customer education, there are multiple battles to overcome. It's that last point that's especially relevant here. Ford recently created a visual smartphone experience for its new F-150 Lightning and one of its primary aims is to answer the many questions that people have about EV ownership. Audi is on a similar mission but has gone a step further with an EV myth-busting video series. Take a look and learn why EVs don't suck.
The five-part video series by Audi was designed to tackle myths and misconceptions associated with EVs, many of which remain a barrier to ownership. The series stars Rory Bremner, the UK's leading impressionist, and the first episode addresses the myth that electric vehicles cost much more than gas-powered equivalents. Bremner says that while EVs did once cost a lot more, this was because the technology was newer and more expensive. He then points to the cheaper starting price of the Q4 e-tron in the UK relative to its Q5 sibling. In that region, the difference is £4,000 (around $5,350). In the US, the Q4 e-tron starts at $43,900 and the Q5 begins at $45,600.
The Q4 e-tron/Q5 comparison does prove Audi's point, although this is only one example of an EV being cheaper. It must also be said that the Q4 e-tron is slightly smaller and the base model is significantly slower than the entry-level Q5. The price difference noted here also doesn't take into account EV incentives. While Audi's statement can't be applied to all EVs, we're definitely a lot closer to achieving price parity between battery-electrics and ICE models. Over the coming weeks, Audi will tackle myths including EVs being pricy to service, that range remains an issue, and the fact that public chargers are thought to be too scarce. In 2033, Audi will stop the production of all models that aren't EVs.