Yes, it's good news.
2021 has gotten off to a shaky start, but news that the US will be returning to the Paris Climate Agreement has lifted the spirits of many. As car brands start to move towards a cleaner future, the news comes as a positive reminder of the importance of the transition to cleaner energy sources and transport. Audi has recently taken to social media to celebrate the news by posting a picture of the all-new e-tron GT with the caption "Here's to the art of moving forward. The all-new e-tron GT, inspired by the Paris Climate Agreement, and setting the standard for all that is to come."
Audi was one of the first manufacturers to acknowledge and praise the move, and has publicly aligned itself with what could be seen by some as a political move. In a recent interview Tara Rush, Audi of America CMO, told reporters that the company is aligning itself with the climate agreement:
"This includes our goals of achieving net carbon neutrality by 2050 and expanding our electric vehicle portfolio here in the US to 30% percent by 2025. All of us at Audi are committed to creating a thrilling new era for electric mobility."
The company also made a bold statement on its social media platforms earlier, celebrating the move by President Biden: "We're celebrating that the United States is once again cementing its commitment in the fight against climate change."
Other manufacturers such as BMW and Mercedes-Benz have all passed science-based emission targets, while brands such as Ford and Honda have come to a voluntary agreement with the state of California to drastically reduce emissions by 2026. All these moves come as EVs start to outsell gas-powered cars in some parts of the world. Audi is making a major push to increase its footprint in the EV market and has recently revealed a bold new plan for EV dominance in China.