Popular Tags Cars

Audi Desperately Wants This Guy To Be CEO

Industry News / 5 Comments

And he was poached from its chief rival, BMW.

The fallout from Dieselgate still continues to plague Audi. Its now-former CEO, Rupert Stadler, was charged by German prosecutors in August for fraud, indirect discrimination, and false advertising in connection with the diesel emissions scandal. Stadler was held in prison until last October for his alleged role and he'll soon be heading to trial. Since his departure, Audi appointed Bram Schot as interim CEO and though he reportedly very much wants the job on a permanent basis that does not appear to be happening.

According to Reuters, Audi is about to hire BMW's engine development and purchasing expert, Markus Duesmann as its next CEO. Audi previously tried to hire Duesmann months ago but BMW raised objections and would not release him early from his non-compete contractual clause.

2021 Audi e-tron GT Front Angle View via Audi AG
2021 Audi e-tron GT Side View via Audi AG
2021 Audi e-tron GT Rear Angle View via Audi AG

The latest report indicates BMW has since dropped its opposition to Duesmann's early departure, who could start as Audi CEO beginning on April 1. His contract with BMW lasts until September 30, 2019. BMW's board still apparently has to approve of his departure, hence the months-long time span. Why is Audi so keen to hire Duesmann? Because the Volkswagen Group wants someone with "clean-engine expertise."

In case you didn't already know, Dieselgate originated in Audi's engine development department. Bringing in an outsider who also happens to have a specialty in automotive engine development is exactly what Audi wants and even needs.

You Might Also Like
Most Expensive Cars Ever Sold At Auction
Most Expensive Cars Ever Sold At Auction
Best German Cars Of All Time
Best German Cars Of All Time
via BMW Blog
2020 Audi RS6 Front View via Audi AG
2020 Audi RS6 Front Angle View via Audi AG

This also would not be the first time the VW Group has poached a high-profile executive from BMW. Back in mid-2015, current VW Group CEO Herbert Diess defected from BMW. Although the VW Group is very much on the right track towards an all-electric future, there's still plenty more work to be done and it firmly believes its mainstream luxury division needs a specific type of CEO to lead the way. As the VW board sees things, Duesmann is that guy.

2019 Audi e-tron Interior Front Area, Dashboard via Audi AG
2019 Audi e-tron Front Three-Quarter Left Side View via Audi AG
2019 Audi e-tron Right Side Profile Dynamic via Audi AG
2019-2020 Audi Q3 Rear View Driving via Audi AG
2019-2020 Audi Q3 Front View Driving via Audi AG

Gallery

2019 Audi e-tron Front Three-Quarter Left Side View
2019 Audi e-tron Right Side Profile Dynamic
2019 Audi e-tron Interior Front Area, Dashboard
2019-2020 Audi Q3 Rear View Driving
11
Photos