With a very special interior option.
Just this week, Volvo announced plans to use more recycled materials on its interiors. Creating more eco-conscious car interiors has been a popular topic in recent years, and several automakers like Tesla and Polestar already offer vegan interior options that are free of animal materials like leather.
Selling an electric car with a vegan interior seems like a smart move because eco-conscious individuals who are likely to buy an EV may also support the vegan lifestyle and the elimination of leather in luxury cars. Audi may have reached the same conclusion, as Motor1 reports, because the German automaker is currently considering a vegan interior package for the e-tron SUV.
Speaking on the idea of a vegan interior option with Motor1, Audi e-tron product manager Matt Mostafaei said, "We've had some customer requests for that. And definitely moving forward, we're looking at all sorts of new materials, both for inlays, and trims, seats, and things like that are more environmentally friendly."
A vegan interior package could use recycled materials such as fishnets and bottles. "If you remember our e-tron GT debut, it had a fully recycled, fully vegan interior," Mostafaei added. "We used fishnets and things like that in the car. So that shows where we're looking and where we're headed in terms of sustainability in the interior."
As of now, the only interior material offered in the e-tron is leather. But "if we ever offered a material like that, I think it would be safe to say it would meet customer demand," Mostafaei promised. We aren't the biggest fans of leather because it tends to get too hot in the summer and too cold in the winter. After sitting in the e-tron GT concept in LA, we were amazed at how premium the vegan interior felt - sort of like high-quality cloth. If Audi does decide to go through with the vegan interior package, we'd be on board with seeing it spread to even more models besides the e-tron.